My love for boutiques runs very deep.
Don’t get me wrong, I love department stores and they are necessary, but boutiques are where you go when you want to find something special. Everything in a boutique has been chosen with care, intent and with a stylist’s eye. The Webster has achieved just that! Everything within their doors is special and screams a stylist’s dream! Only six months since opening their newest multi-branded boutique, The Webster in South Coast Plaza is bringing Miami chic to Orange County.
The CEO, founder, and creative behind The Webster is Laure Herald Dubreuil, a French transplant who is all things cool as is her ultra hip curated selection for The Webster. Think of your dream closet filled with sophistication and a little edge! You’ll find timeless classics like Dior and Givenchy but also introductions to new trendsetting brands like Ellery and Alexandre Vaulthier. That makes the shopping experience so much more fun because you are guaranteed to discover something new, something that will surprise and delight! This new location is designed to feel luxurious yet on trend with vintage wallpapers and opulent velvety furnishings. Obsessed! Something that really stood out to me was the attention to the merchandising of all these coveted brands. Clothing is displayed as a story, from color to mood, not grouped by brands like traditional merchandising. I find this absolutely genius because this is how we shop; by look, by mood, by occasion, NOT by brand. This makes the shopping experience at The Webster so much more engaging because it’s almost like having your own personal stylist creating looks and pairings exclusively for you.
Clothing is displayed as a story, from color to mood, not grouped by brands like traditional merchandising.
I spent the afternoon at The Webster playing dress up and let me tell you, it was hard to leave. SO much inspiration and so many amazing brands! The two looks I chose to highlight really spoke to me. They both have structure, edge and of course a little drama. A strong open front blazer from Tee by Alexander Wang, dramatic raw hemmed denim from Redone, paired with bold accessories like these plexi pumps from Gianvitto Rossi, and bold statement earrings! These are just a sample of the treasures The Webster holds.